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make it matter
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ATHLETES
Fuel your finances—and future—the same way you fuel your body.
ENTREPRENEURS
Innovators at heart. We know what drives you and we make it last.
ARTISTS
Your creativity inspires millions. We’re here to preserve your future.
make your money matter
In Make Your Money Matter, Stephen Rhodes tackles one of the biggest challenges in the sports industry: how athletes can defy their reputation for financial failure and make their money matter. Rhodes believes that money goes far beyond account balances — the sacrifices athletes make to achieve their level of success come at a cost, and their wealth and influence can not only change their own lives, but also the lives of others.
“When the training, preparation, and talking stops, victory is claimed by those who want it most.”